Founded by women, for women, we give women the choice, comfort and confidence to feel amazing.

We develop authentic, long-lasting emotional connections with our customers through our unrivalled, award-winning customer experience. Our expertly trained fitters fit by eye to help women blessed with bigger boobs find their fit in store or online via our virtual fitting service.

All our lingerie and swimwear is designed with bigger boobs in mind, with over 100 sizes in stock so our customers have the power to choose the style they love, in the size they need.

We pride ourselves in putting customers at the heart of everything we do. We read every single piece of feedback, and use this to shape our products and our customer experience so we can continue to pioneer for women who wear D cup and up.